Bold City Brewery: пиво в картинках - 25 Июня 2009

		Среда, 10.03.2010
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Частная микропивоварня Bold City Brewery открылась в городе Джексонвилль, штат Флорида, осенью 2008 года.
Чтобы привлечь внимание любителей качественно сваренного пива, команда Bold City искала определенный запоминающийся имидж, ни на что не похожую айдентику.
С правильным выбором им помогло агентство маркетинговых коммуникаций Robin Shepherd Group, создавшая для марки логотип и серию комических персонажей. Так морская корова, бульдог и кит на фоне городских пейзажей Джексонвилля “поселились” на этикетках эля Bold City.

Другие работы агентства можно увидеть на сайте http://www.trsg.net

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